Music Video form and conventions

Performance
narrative
conceptional

Exam - 2 music videos
one conventional and one conceptional

Things to analyse:
- Camera, angles, shot size, camera movement, shot type, framing
- Editing, cutting rate/rhythm, jump cuts, cutaways, transitions, including special effects (SFX)
- Mise En Scene
- lip sync, and authorage/star quality, which links to...
- representation of the star, sexuality, gender, ethnicity, culture, subculture amd genre, personality, celebrities and consumerism, 
- Audience and how the video positions them


Jorja Smith - The One
- presented as vulnerable however her sexuality is not subject to a male gaze. She has control of her sexuality,
- high angle shots, allows the audience to tower over her exposing her vulnerability,
- non linear narrative and performance music video, cross cutting between three different narrative strands


Beyoncé -
Performance and conceptual - dancing & lip sync, black empowerment, slavery, feminism, heritage, homage to Martin Luther King, Located in southern american states, post feminism, also in control of her own sexuality

Postmodernism: Mix and matched aesthetics, influence from different genres,
Intertextuality
mixing fantasy and reality


Andrew Goodwin - Music Video Theory
- Music Videos ignore common narrative as they are essentially advertisements. As consumers we make up our own narrative,

Their is a relationship between lyrics and visuals. They either complement or contradict each other. Create moods such as romance, nostalgia, nihilism
literal representations of the lyrics. simple technique

Thought Beats - we see the sounds (the relationship between the music video and the lyrics)
genre related style and iconography
Icons - memorable symbols/representations which transcend ordinary meanings. Instantly recognizable
e.g: Michael Jackson, Nicki Minaj, Freddie Mercury, Kanye West, Ariana Grande
Close ups help to create a star's image to promote a recognizable brand image.