Textual Analysis Table

Textual Analysis Table- Moving Image

	Denotation / what can be seen	Connotation / what is the meaning? Representation
Camera- angle, size and movement	Multiple medium shots. Voice over shot Dolly shots	Medium shots establish the different celebrities doing their activities. Voice over shot keeps the advertisement consistent and displays a clear message to the audience, also showing the audience that the objective of the products are clear yet the multiple shots give it a variety.
Editing including any SFX	Iconic music throughout the entire advertisement. Combination of music and sound within the scenes.	Music can be recognized by the audience, allowing them to empathise throughout the advertisement, allowing them to feel nostalgia and giving them the impression that the products will give them a nostalgic feeling.
Sound- diegetic, non-diegetic, narration etc.	Non-diegetic sound for the music. Diegetic sound for the events happening within the shots.	This allows multiple shots to be included whilst playing the same song to convey the same message across the multiple settings.
Mise-en-scene: location, costume, props, lighting	Cast of celebrities, all wearing a variety of the brand's products. Multiple locations, celebrity homes, iconic locations, streets. Clothing worn by the celebrities are similar to outfits worn by average people such as the majority of the audience.	Convinces the audience that iconic people, possibly their favourite celebrities use the products, persuading the audience to purchase their products. Setting shows the audience that the products are compatible in any setting.