Social Media Strategy
The Lion King is still an iconic film so to just a mere teaser poster would go viral on all social media platforms. Perhaps Disney could partner with Snapchat to create a Lion King themed filter which would make audiences aware of the film's development.
Celebrities such as Beyoncé and Seth Rogen are allegedly involved in the production of a live Action remake of The Lion King. Perhaps if these celebrities were to constantly share and keep their fanbase updated on the film and events taking place relating to the film it could expand the audience for The Lion King, making it potentially more successful.
Licensed Products
Licensed products such as toys, action figures and other merchandise could be produced and distributed in Disney stores along with other toy stores such as Smyths Toys Superstores or ToysRUs where an abundance of licensed products are sold. Since the film originally appealed to children it can be assumed that the primary target audience for the film would again be children who also are also the primary target audience for licensed products based on children's movies.
Brand Partnerships
Disney have a range of potential brands to partner with. Since The Lion King is themed around animals, they could partner with national parks and zoos, perhaps giving the audience a chance to win free tickets to either the film or the resorts depending on where they go first.
Disney could of course partner with children's fast food restaurants such as McDonald's where they can promote each other. This has benefited Disney and other distribution studios before as partnering with arguably the largest fast food company to promote a film can give the film extensive recognition and grow its fanbase even further.
It should be noted that the target audience for the original 1994 film are currently adults and although they may not be the primary target audience they still could potentially make up a significant amount of the film's audience; they are likely anticipating the film's release as it gives them a sense of nostalgia, allowing them to relive moments from their childhood.
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