Pros & Cons

Hire more journalists to cover a bigger range of events

Pros: 

- More news coverage

- Diverse content

Cons:

- Can be costly to hire more journalists.

Put more sponsored content online and in your newspapers

Pros:

- Sponsors pay institutions well to advertise their products.

Cons:

- Audiences can now easily avoid or ignore adverts from sponsors.

Sack Journalists 

Pros:

- No longer a need to pay the journalists so institution saves money

Cons:

- Less journalists to cover news stories or write articles.


Make journalists tweet more
Pros:
- Keeps the audience up to date
- Much more interactive
Cons:
- Can decrease the quality of blogs and articles that the journalists are working on.
- The tweets will eventually decrease in quality, also decreasing the audiences interest.


Increase cost of paper
Pros:
- Newspaper will generate higher revenue
Cons:
- Less sales will be made


Put up 'paywall'
Pros:
- Audience may pay for access to articles
Cons:
- Audience will look somewhere else for the article.


Ask readers to write more stories
Pros:
- Participation from audience into producing content
Cons:
- The audience will not read something that they have produced as they know what the article is about
- The audience may not be willing to do the journalists' jobs without payment


Shut down your paper (go online only)
Pros:
- Saves the newspaper money as they no longer have to invest in large amounts of print
Cons:
- There is still a sizable target audience who read physical newspapers. Shutting down the paper is a loss for the institution as they have lost a chunk of their audience.


Decrease price of newspaper (make it free)
Pros:
- May increase the audience quantity
Cons:
- Decrease in revenue from newspaper sales