Tuesday, 8 May 2018
Monday, 30 April 2018
Wednesday, 7 March 2018
Theory of Fandom (Incomplete)
Henry Jenkins' theory of Fandom and Participatory Culture can be defined as the theory of a fans coming together to build a community or culture and participate in expanding and showing appreciation for what they love. This culture had begun to grow in the new age of media and the internet; Web/Media 2.0 which was roughly at the start of the new millenium. Of course a number of the fandom like to take it further and become textual or cultural poachers. Their transition into these types of poachers is supported by the convergence of different platforms. When looking at gaming as as an example of this, different hardwares will be converging to allow players to play Minecraft from different platforms using the same server and network.
Monday, 5 March 2018
Henry Jenkins
- Opposite of the Hypodermic Needle
Optimistic on technological advancements.
Web 2.0: The internet from the year 2000 onwards. The interactive, new age of the internet.
Development of new media has accelerated participatory culture; audiences are active and communicative
Fandom: Refers to the social structures and cultural practices created by the most passionately engaged consumers of mass media properties
Participatory Culture: Refers more broadly to any kind of cultural production which starts at the grassroots of
Textual Poachers in Gaming:
Modding
YouTube walkthroughs
Fan Art
Fan Fiction#
Gaming Music Videos
UGC (User Generated Content)
Optimistic on technological advancements.
Web 2.0: The internet from the year 2000 onwards. The interactive, new age of the internet.
Development of new media has accelerated participatory culture; audiences are active and communicative
Fandom: Refers to the social structures and cultural practices created by the most passionately engaged consumers of mass media properties
Participatory Culture: Refers more broadly to any kind of cultural production which starts at the grassroots of
Textual Poachers in Gaming:
Modding
YouTube walkthroughs
Fan Art
Fan Fiction#
Gaming Music Videos
UGC (User Generated Content)
Wednesday, 28 February 2018
Sunday, 25 February 2018
Minecraft Cross-Platform Update
Cross-platform gaming is defined as a gaming accessible on different computers & consoles or softwares.
A recent article on The Verge discusses Microsoft's cross-platform update named the "Better Together" update for Minecraft which will allow players to converge their gaming experiences with other players from different computers, consoles and softwares including the Xbox One, PC, Nintendo Switch, Windows 10, IOS and Android. This is potentially revolutionary for the world of gaming as it opens the door for there to be complete convergence throughout gaming where players are not forced to compromise when selecting one console or online network over another.
Online child protection when gaming should not be much of a cause for concern as most if not all online networks give players identities through gamertags where their real life identity tends to be kept anonymous from other players. Online networks for gaming differentiate from social networks where users are inclined to rely on their real life identity whereas on gaming networks players practically have second identities. It is highly unlikely for children to be in any actual danger when gaming online; cross-platform gaming would have little to no impact on the safety of children online.
As long as the two largest online gaming networks being Xbox Live and Playstation Network are competing there will not be true cross-platform gaming a huge concentration of the gaming community will be segregated by their networks. Of course there will be convergence with smaller less significant networks. If of course the competitiveness between Xbox Live and Playstation Network no longer benefits the Microsoft or Sony there may be covergene between their online networks, breaking a barrier between two of the largest gaming communities in gaming history making truly becoming a revolution. A pro of cross- platform gaming is that players are no longer forced to compromise when making the decision of which network to choose, minimising the regret they experience later on. Of course there are cons for cross-platform gaming, more so for the owners of the gaming networks as players are less inclined to purchase their consoles since they can still interact with players from that console's network from a different console and network. For the game developers it may remain relatively the same as they will still be producing and distributing games for all the consoles they had been before unless of course the games are console exclusive in which case the number of sales may increase or decrease depending on the aftermath of the cross-platform revolution.
Thursday, 22 February 2018
The Lion King Live Action
Social Media Strategy
The Lion King is still an iconic film so to just a mere teaser poster would go viral on all social media platforms. Perhaps Disney could partner with Snapchat to create a Lion King themed filter which would make audiences aware of the film's development.
Celebrities such as Beyoncé and Seth Rogen are allegedly involved in the production of a live Action remake of The Lion King. Perhaps if these celebrities were to constantly share and keep their fanbase updated on the film and events taking place relating to the film it could expand the audience for The Lion King, making it potentially more successful.
Licensed Products
Licensed products such as toys, action figures and other merchandise could be produced and distributed in Disney stores along with other toy stores such as Smyths Toys Superstores or ToysRUs where an abundance of licensed products are sold. Since the film originally appealed to children it can be assumed that the primary target audience for the film would again be children who also are also the primary target audience for licensed products based on children's movies.
Brand Partnerships
Disney have a range of potential brands to partner with. Since The Lion King is themed around animals, they could partner with national parks and zoos, perhaps giving the audience a chance to win free tickets to either the film or the resorts depending on where they go first.
Disney could of course partner with children's fast food restaurants such as McDonald's where they can promote each other. This has benefited Disney and other distribution studios before as partnering with arguably the largest fast food company to promote a film can give the film extensive recognition and grow its fanbase even further.
It should be noted that the target audience for the original 1994 film are currently adults and although they may not be the primary target audience they still could potentially make up a significant amount of the film's audience; they are likely anticipating the film's release as it gives them a sense of nostalgia, allowing them to relive moments from their childhood.
The Lion King is still an iconic film so to just a mere teaser poster would go viral on all social media platforms. Perhaps Disney could partner with Snapchat to create a Lion King themed filter which would make audiences aware of the film's development.
Celebrities such as Beyoncé and Seth Rogen are allegedly involved in the production of a live Action remake of The Lion King. Perhaps if these celebrities were to constantly share and keep their fanbase updated on the film and events taking place relating to the film it could expand the audience for The Lion King, making it potentially more successful.
Licensed Products
Licensed products such as toys, action figures and other merchandise could be produced and distributed in Disney stores along with other toy stores such as Smyths Toys Superstores or ToysRUs where an abundance of licensed products are sold. Since the film originally appealed to children it can be assumed that the primary target audience for the film would again be children who also are also the primary target audience for licensed products based on children's movies.
Brand Partnerships
Disney have a range of potential brands to partner with. Since The Lion King is themed around animals, they could partner with national parks and zoos, perhaps giving the audience a chance to win free tickets to either the film or the resorts depending on where they go first.
Disney could of course partner with children's fast food restaurants such as McDonald's where they can promote each other. This has benefited Disney and other distribution studios before as partnering with arguably the largest fast food company to promote a film can give the film extensive recognition and grow its fanbase even further.
It should be noted that the target audience for the original 1994 film are currently adults and although they may not be the primary target audience they still could potentially make up a significant amount of the film's audience; they are likely anticipating the film's release as it gives them a sense of nostalgia, allowing them to relive moments from their childhood.
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